Hi, I'm Lina.

A fair warning: I like making things.

That's somehow turned into roughly fourteen hobbies, multiple projects, two newsletters, a fiction novel, and an unreasonable number of Notion databases.

My biggest project is IKIGLOO - a life design brand for multi-passionate people. I'm building a practical method, planners, and (eventually) a community, all pointed at one thing: helping people build lives that truly fit them, instead of squeezing themselves into someone else's definition of success.

As part of that, I write Blueprint to Being, where I explore how we can design lives aligned with who we are, what we value, and what we want to create - especially if you're the sort of person who has too many interests and not enough lifetimes.

I also write Consciously Designed - same obsession, aimed at organisations instead of individuals. Here I explore how we can build organisations that are both effective and help people thrive. Alongside the newsletter, I create practical tools and resources for founder-led organisations that want to run things better: clearer systems, healthier ways of working, and workplaces people enjoy being part of.

Outside of all that, I've got a habit of building things purely to solve my own problems. At the moment, that includes writing a novel and a meal-tracking app for couples, because I couldn't find one that worked the way I wanted.

If you're wondering how all of these things fit together, they all come from the same curiosity, applied to different things. I'm fascinated by how the things we design - our careers, our habits, our relationships, the systems we rely on every day, and the organisations we work inside - end up shaping the lives we actually live. I spend an unreasonable amount of time reading, thinking, and experimenting with ways to help people (myself very much included) flourish, solve meaningful problems, and create things that matter.

Over the last decade, I've worked across operations, campaigns, marketing, design, and project management in growing startups and small businesses. I even joined one company as employee number three and ended up helping build most of the systems that kept the place running, from scratch. This is where I found most of the joy at work: taking something messy and half-formed and turning it into something that works and feels more straightforward to use.

So whether I'm sketching a new organisational framework, building a life design tool, writing an essay, or disappearing down a research rabbit hole, I'm usually trying to answer some version of the same question: How can we design better ways of living and working?

I think most lives become more fulfilling when we design them on purpose. And I think organisations become more effective when they're designed with people in mind from the very beginning.

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